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eSports vs. Offline Sports

Tue 6th Mar 2018 - 6:08am

As part of the transition of eSports into mainstream entertainment, the largest media networks (including ESPN, Turner Broadcasting/TBS and Yahoo) are now entering the ecosystem. In the spring of 2015, ESPN2 broadcast an eSports tournament
called Heroes of the Dorm that was hosted by Activision. ESPN’s next step was to release a dedicated issue of ESPN The Magazine on eSports in June of 2015. Then, in 2016, the sports media giant launched an entire online vertical on eSports. ESPN eSports provides comprehensive coverage of the industry, including games, teams, and pro players. Valve recently introduced a competitive “Counter-Strike” league airing on TBS. In addition to partnering with major networks, there is also a large potential for content owners like video game publishers to control their own distribution channels and generate substantial profits. According to industry analyst firm Newzoo, 40 percent of all eSports viewers do not play any of the top eSports franchises, which draws a favorable parallel to offline sports and indicates that eSports possess significant commercial potential as “spectator sports.”

 

 

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